YOLK
with Amanda Casgar
A Free Range Consulting Practice
Services
Inside Out/Outside In
Community
From yoga at the Forbidden City to making aging punk rock, it starts with a spark. I've worked with brands both small and humongous and the ones that "get" community are those that become iconic.
Brand
I've helped build Oprah, Rachael Ray, Lifetime, Food TV, lululemon and more; love them or loathe them, they create a reaction. Great brands should (and I prefer to go for love).
Executive Coaching
My favorite leader shared something his first boss said to him, "Ken, you will have 100 bosses in your career. Two will be good. The rest will be idiots or assholes." If you don't know which one you are, you might need a coach.
"Amanda not only accepts the challenge, she turns it into the spectacular. Without her leadership the $1.5B lululemon business in Asia would not have been possible."
Ken Lee, GM, lululemon APAC
Crack the Code
Building blocks for a happy clutch.
Brand
Great brands start with purpose. A clearly articulated why creates a foundation where anything is possible. If you want eggs, you need to start with chickens (or ostrich or duck or emu - you get the idea).
Culture
Values live in actions and create both the internal culture and essence of the team delivering the work. A free range environment built on clarity, autonomy and trust takes great leadership.
Community
This is the evidence that everything else is working and central to what comes next for growth. Do you make creme brûlée or eggs over easy? If you’ve got a bright and healthy yolk, you’re already ahead.
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